Now that every retailer has to become an online retailer, the question of how companies are faring against Amazon.com is more relevant than ever. In a look at the industry, J.P. Morgan finds that the value of Prime is much higher than the cost, while most players lag behind in the shipping race.
Analyst Christopher Horvers wrote Thursday that overall, he’s raising his long-term U.S. e-commerce penetration forecast to 35% to 40%, and he expects the nation to cross the 30% mark by 2024, up from 15.7% last year.
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