Colgate’s ‘Black Person Toothpaste’—A Market Leader In China—Is Under Review Amid Race Debate

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Colgate has announced a review of top-selling Chinese toothpaste brand Darlie, whose name translates to “black person toothpaste,” after several other high-profile brands announced they would reassess racial stereotyping in their products

on Thursday that it is currently working with venture partner, Hawley & Hazel, “to review and further evolve all aspects of the brand, including the name.”

Colgate purchased 50% of the toothpaste brand, originally named Darkie, for $50 million in 1985 from Hong-Kong based Hawley and Hazel. Though Colgate says it has evolved the brand over the years, Darlie’s name and logo—which once featured a smiling man in blackface—continue to draw criticism for uses of racial imagery.Colgate’s statement follows a Wednesday morning announcement from PepsiCo that it would rebrand the 130-year-old

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So, does all whitening products is to restructure. so ridiculous!!!

WTF

If it makes my teeth that white hell yeah I would use it.

Stop getting offended by everything

🤣🤣🤣🙄

nike needs to also change it's Airjordan brand which is milking the image of a black person who was enslaved by the NBA for years to entertain mainly white audiences in settings reminiscent of Roman slave gladiators in venues similar to the coliseums

I used this brand growing up, and its reputation was it was better than any mainstream one for cleaning and whitening. If they must, I hope they can smartly preserve that. Naming a product after whatever picture or logo is on it is pretty common for the older Asian products

I don’t believe 🤦🏾‍♂️

Lol at this rate I hope that Nike don't drop the Air Jordan brand 😁😁🇺🇸🇺🇸🇺🇸💪🏾

Welcome to 2020, year of the morons. When white paint was banned as it is too offensive.

Lol

TO AVOID!

What about FairandLovely from Unilever..... Totally a racist product from poor South Asian and African countries....

So, eliminating any and all mention of blackness from products isn't racist.......

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