, I made almost $5,000 in sales within 12 hours of launching. Within two days, four out of five of my designs sold out. After a quick restock, the revenue for that month resulted in over $10,000.
In fact, a number of people told me recently that they were never pin collectors until they came across my pins. That makes me proud that I'm reaching so many people with my message.In order to build trust with your audience, you need to be consistent. Provide meaningful content on a regular basis and create a space for engagement. This helps you to stay top of mind as well.I post almost every day on my profile and in stories. I send newsletters two to four times a month.
For example, many of my designs started off simple because that's what I liked, but because of the feedback I got over time I realized that a lot of my customers wanted more colorful designs, so I've since pivoted to incorporate more colors into my pins.Share behind the scenes, a glimpse into your real life, and why you created the brand. People want to know people, not brands, so incorporate storytelling to keep them hooked.
The COVID-19 pandemic caused significant delays in production, which initially slowed sales for about two months. , which sold out within 30 minutes — customers not only asked for preorders, but requested a new color option. I received so many requests that for the first time, I allowed preorders, with the pin selling out three times in less than two months. My shop has never been busier, generating over $42,000 in sales since then.
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