In regards to Black representation within Adidas, a spokesperson referred Business Insider to the company's June 10, which said, "The success of Adidas would be nothing without Black athletes, Black artists, Black employees, and Black consumers. Period. … We've celebrated athletes and artists in the Black community and used their image to define ourselves culturally as a brand, but missed the message in reflecting such little representation within our walls.
Along with the perceived lack of opportunity for Black employees, some employees recounted feeling tokenized by colleagues. Ture recalled feeling tokenized when his opinion was sought specifically for advertising campaigns aimed at Black consumers. , Olivia Pietroni said that she noticed her black colleagues having more trouble advancing their careers at Adidas than her white colleagues.
Another employee in Adidas' German office who spoke on condition of anonymity said that in general, "opportunities for advancement and career progression are neither consistent nor transparent across the organization." In a statement to Business Insider, an Adidas spokesperson said quality leadership and future talent is essential for the company's success.
Pires DeGrace suggests that recruitment should focus on diversifying mid-level and senior roles as opposed to entry-level roles and that pathways to advancement should be clearly delineated.As for Walker, rising in the ranks of Adidas was something he felt should happen as a natural next step in his career. The former field visual trainer said he often applied to higher-level roles at the encouragement of senior management at Adidas.
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