Influencers told to stop asking for free trips to help travel industry recover

The travel industry is struggling to stay afloat as theAs restrictions start to ease and the world slowly opens up again, the industry is desperate to get back on its feet – and one blogger says influencers must play their part to help the industry bounce back., is urging other bloggers and influencers to say no to freebies to help the travel industry come back from the Covid-19 pandemic.

The travel blogger, who has more than 17,000 followers on Instagram, says that she always books half of her own paid holidays every year, as well as being fortunate enough to enjoy some brand partnerships.Ana says this allows her to keep a perspective on the investment which her readers and audience are putting into their travels – and also allows her to differentiate between a work trip and a normal holiday.

Given the impact the pandemic has had on the travel industry – particularly for family-run hotels, independent tour operators and other small businesses – Ana launched the #PayingOurWay initiative to encourage other bloggers and influencers to continue to invest in the industry to help them over this hurdle.

‘The impact which the pandemic has had on the travel industry is huge, and some small businesses may be in a situation where they really struggle to recover,’ says Ana. ‘As travel bloggers and influencers, we are intrinsically linked to the travel industry – ultimately, if the travel industry doesn’t get through this then travel bloggers will be left with very little to write about.‘It will be a while before many travel businesses are able to work on brand partnerships once more, but if in that time we are able to continue to book our own trips and share our own experiences we should certainly keep doing that.

What the **** is an influencer, anyway!

Who exactly do they influence.If anyone knows please let me know.

They're annoying as hell but if they create content to advertise a hotel to a large number of followers surely they should be paid?

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Source: The Guardian - 🏆 84. / 53 Read more »