Facebook's ad revenue could take a hit if more brands follow Unilever's lead on boycott - Business Insider

But this also present an opportunity for smaller local businesses and performance marketers that heavily rely on Facebook for advertising. "Reduced pricing as a result of advertiser boycotts may attract more spending on campaigns that wouldn't be economical at higher prices, and provide better ROI for advertisers who remain," said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence.

For context, we've already revised down our 2020 Facebook ad revenue estimates due to the coronavirus. We expect a 4.9% growth this year to $31.43 billion, far less than the $36.25 billion we originally forecast. "Unilever's move is also coming at a time when advertisers are looking for efficiencies due to the COVID-19 pandemic, and many brand advertisers curtailed spending on Facebook earlier this year.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ferrari F8 Spider convertible: Business Insider review, photos - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Very expensive recycled 488 I don’t know if you’ve seen the unemployment numbers, but extreme materialism is not cool. I found a $1.39 in my couch seat cushion. Almost there.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Google-backed ad groups criticize Apple's new warnings on user tracking - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Register here to participate for FREE.
Source: BusinessInsider - 🏆 729. / 51 Read more »