News Formal

Disney Plus 'Hamilton' boost bigger than early reports suggested: data - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 33 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

The subscriber boost Disney Plus got from 'Hamilton' was much bigger than early reports suggested, according to new transaction data

Mobile data from analytics companies this week suggested that "Hamilton" was a major hit for Disney Plus.

It was Disney Plus' biggest weekend for sign-ups this year, far exceeding the biggest weekends for its competitors like Netflix.The "Hamilton" movie was a smash hit for Disney Plus, and new data suggest that it was an even bigger blockbuster than many in the industry originally thought. The boost that Antenna observed is well beyond earlier reports that looked at mobile app download data to estimate the impact of "Hamilton" on Disney Plus sign-ups.

"At Antenna, we track data at the purchase and transaction level, so we're seeing behavior across all of the key digital distributors," Tase said.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in İE
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

I thought hamilton was overrated, sadly. Glad I watched it though. Saves me having to pay the price of a Theatre ticket.

And at the end of the month they’ll all cancel - they just did it to see Hamilton sorry DisneyPlus

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Donald Trump and Kanye West's unlikely friendship - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Bevis and butthead CNN MSNBC IdiotInChief You mean Dumb and Dumber
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside Regeneron's 32-year history, race for coronavirus drug - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. How far are they ?
Source: BusinessInsider - 🏆 729. / 51 Read more »

The Digital Wealth Management report from Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »