A new ad fraud scheme called Hydra is stealing millions from advertisers by impersonating app traffic, fraud watchers said.
They say it points to the need for more apps to adopt fraud protection measures and for advertising companies to share information more widely.A new ad fraud scheme dubbed Hydra has been creating fake app traffic that's going unseen by humans, and it's estimated to have cost advertisers more than $100 million.
It's hard to get industry agreement on the damage, but he estimates that Hydra has cost advertisers to the tune of $130 million, based on its monitoring of ads that are actually being served but not seen by humans.Greiner brought his findings to the attention of Google and other companies and the Trustworthy Accountability Group, an industry body that fights fraud, malware, piracy, and a lack of transparency in digital advertising.
Meanwhile, TAG launched "Operation Slay Hydra" to share information about Hydra with digital ad sellers so they can protect themselves and share information about how Hydra is evolving.
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