As small business suffers, Facebook's fortunes hang in the balance

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Facebook Inc will reveal on Thursday whether lower ad prices lured enough marketers in the second quarter to overcome the downdraft from widespread pandemic-induced closures among the small businesses that drive most of its revenue.

FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/File Photo

Wall Street analysts on average expect Facebook’s quarterly revenue to rise 3% to $17.4 billion, which would be its slowest growth ever, per Refinitiv data. Data from another agency, Gupta Media, indicated the volume of ads displayed on Facebook, which rose in the early stages of pandemic-related lockdowns, may have then retreated to pre-pandemic levels later in the quarter, while prices were depressed throughout the period.

“If they beat revenue expectations, it will be an incredible testament to the flexibility and durability of their ad ecosystem. But it will be a Herculean task,” said Gogi Gupta, whose agency tracks more than 8 billion ad impressions across Facebook’s platforms, including Instagram and Messenger.

 

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be nice if they went down the gurgler. Sic transit gloria mundi and all that.

Looks like they'll have to just get third and fourth jobs to make ends meet like the rest of the working world. Oh, wait, no they won't they're protected by some of the world's best legislation that takes care of billionaires. Never mind.

In ten years we will look back and say: Remember when Facebook ruined the internet?

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