JOHN COCKAYNE: Why effective communication is important in business

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Being busy is no excuse for not returning calls and opening e-mails

Legend has it that Napoleon believed that “an army marches on its stomach”.

Given communication’s importance, how often have you heard someone say, “oh I’m so busy”, or “it’s been so hectic”, as an excuse for not getting back to you or for not answering a question, memo or e-mail? Be under no illusion. Ultimately you will be defined and valued by how well you communicate, and there is the added danger that in failing to return calls and open e-mails you will miss key opportunities.

There seems to be a similar issue with the Collier Survey, which offers a comprehensive environmental management and governance solution, which is also free to the participating clubs. Sure, we all know there is an e-mail blizzard out there. However, that is not the fault of Outlook or Gmail or the result of too much communication. There are three main problem areas, which often result in e-mail and communications in general being badly structured, poorly managed or misdirected.

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