AT&T lays off people in its consumer marketing unit - Business Insider

impacted employees in New York

in the wireless carrier's consumer marketing division, the company confirmed to Business Insider. The company declined to specify what percentage of employees in its marketing organization were affected, but 171 people list themselves as marketing and advertising employees at AT&T in the New York area on LinkedIn.

The company said the layoffs are part of its effort to focus on growth areas and address lower customer demand for some legacy products. It cited "economic impact and changed consumer behaviors" due to COVID-19 as a driver.cut 3,400 jobs and shut down 250 stores. "These actions align with our focus on growth areas along with lower customer demand for some legacy products and the economic impact and changed customer behaviors resulting from the COVID-19 pandemic," the spokesman said. "As a result, there will be targeted, but sizable reductions in our workforce across executives, managers and union-represented employees, consistent with our previously announced transformation initiative.

AT&T is the No. 3 marketer in the US, behind Amazon and Comcast, and spent $5.48 billion on advertising in 2019, according to

I hope they were the ones doing GEICO, Liberty Mutual, and all pharma ads on TV.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside story: Humana's $100 million bet on telehealth startup Heal - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Unemployed during coronavirus pandemic: Business Insider survey - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Well Good Evening, check me out then Work at a university. So yup. Unemployed. And they are clueless how to reopen so far.
Source: BusinessInsider - 🏆 729. / 51 Read more »

3 markets in Florida real estate investors should target in 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Stock picking advice from market-beating, $72 billion Harding Loevner - Business InsiderHarding Loevner's global stock fund has trounced the market for over 30 years. Here's an inside look at the simple 4-part stock-picking criteria that helped the firm balloon to $72 billion.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Voi: E-scooter startup wins tender process in two UK markets - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »