stock soared 12% on Wednesday, adding more than $25 billion to the video-streaming service's market capitalization, after a survey indicated it will retain a chunk of the subscribers it added during lockdown.
In comparison, only 28% of those surveyed said they would continue to use Amazon Prime Video, 19% committed to cable TV, 17% said Disney Plus, and 7% said HBO Max. Moreover, a separate Piper Sandler survey of 600 people found the majority of Netflix subscribers are willing to pay an average of $2.20 more per month for the service.
The surveys suggest Netflix will hang on to a significant numbers of the users it gained during the pandemic, and can push through price increases without sparking a subscriber exodus., dwarfing the 2.7 million it added in the second quarter of 2019. However, it only expects to add 2.5 million subscribers this quarter, as the pandemic may have led to some people signing up earlier in the year than they otherwise would have.
Good for them...They rightfully deliver what they claim to in value terms to their customers...🙌
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