In a World Without Races, How Sports Nutrition Companies Are Adapting

  • 📰 runnersworld
  • ⏱ Reading Time:
  • 53 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 71%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

Some of your favorite brands have shifted their focus away from competition and toward community.

, publishing data that shows worldwide activities were up by 24 percent.

when shutdowns began spreading like wildfire. “We got the sense pretty early that this wasn’t going to be a short pause,” said Cole. “Wanting to be proactive, we canceled races and offered free deferrals, trying to not leave racers in limbo. The entire events community started thinking virtual almost overnight.”

. “During the final few miles of a virtual marathon I did, knowing others were out suffering at the same moment, helped to suppress negative thoughts that can lead to a DNF or lower performance.”, most race directors followed suit, moving from analog to digital. Nutrition brands, recognizing that the old model of putting an emphasis on events and aid stations wouldn’t be in the cards for a while, hopped on-board.

“With races canceled and running stores closing so fast, we had to shift online, quickly testing ways to support athletes on platforms like Zwift and Strava,” said Elliot Freeman, Vice President at, “But entering this scene has been a learning process. We had to do our homework as fast as we could.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Hi there, are you looking for a professional-looking Business Card For your Company? Then I got you covered. My work will help you to increase your business growth For more info Click Here:

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 19. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines