worldwide, PayPal has a big audience with which it can scale the product — and the firm expects to see "widespread acceptance," per Bland. Further, it's positioned to tap into small businesses, which may be particularly interested in BNPL solutions to boost sales but might not have had access until now.
For PayPal, launching Pay in 4 amid a pandemic-driven digital payments boom could help it accelerate its current user and volume growth . The launch, which was accelerated by the pandemic, is part of a "very robust" roadmap that can further drive payment choice, per Bland. For the program to succeed, PayPal will have to work to ensure customers are aware of the new option in a crowded space.
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