Apple to delay privacy change vexing Facebook, mobile ad market

NEW YORK: Apple Inc said on Thursday that it will delay until early next year changes to its privacy policy that could reduce ad sales by Facebook Inc and other companies targeting users on iPhones and iPads.

Facebook said last week it would quit using the tool that requires a prompt in its own apps but did not immediately respond to a request for comment on Thursday. “When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis," Apple said in a statement."We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.

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