Nick Cutsumpas has over 63,700 followers on Instagram, where posts content about houseplants and sustainability.
His Instagram grid is almost solid green, and he generally posts content of himself posing with houseplants or driving around New York City and dropping off plants to people in a Nissan LEAF . "The last three months have been my most successful three months to date," Cutsumpas told Business Insider. Cutsumpas said he's also been improving his strategy for negotiating and landing brand deals, which has helped his income.
"For me, the first thing off the bat is to show a media kit and be incredibly transparent with who you are," he said. In his media kit, he includes his metrics, examples of his content, and his rates for content.Instagram in-feed post and Story package: $750 to $1,000Cutsumpas prefers to negotiate sponsored content as a package, as a way to offer the brand more storytelling and also steer clear of one-off sponsorships.
"I've had to turn down 75% of the companies that want to work with me just because they don't share those same sustainability values and are greenwashing," he said.
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