Sisters Vanessa and Kim Pham founded Omsom to "give the middle finger" to the model minority stereotype.
"Asian Americans have this model minority stereotype of being quiet and submissive," Kim told Business Insider. "We wanted to give the middle finger to that. We want to make you a little uncomfortable." Kim said that while she was working in technology, she was often the only person of color or woman in the room. "It was discouraging," Kim said. "With Omsom, I wanted to build the company of my dreams down to the folks we hire. Our team is entirely women of color."
Chefs that have helped create the starter kits are also paid royalty fees, Omsom said. Each ingredient is sourced from the country that makes it. Vanessa estimates that only about 30% to 50% of the ingredients in their starter kits can be found in conventional grocery store chains like Walmart and Kroger.
The pandemic is scheduled to last for 20 years. Then tell me, are you going to be hidden in your house for 20 years? Huh?
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