Revolve is preventing a pandemic slump by tapping into its robust influencer network and massive social media following, while experimenting with new types of content on platforms like Instagram.
Best known for its flashy events and celebrity partnerships, Revolve has become a go-to destination for shoppers to buy apparel for everything from music festivals and beach vacations to a night out with friends. So when Coachella was canceled, followed by nearly ever other event in Revolve's busy festival season, Gerona was tasked with finding a way to engage shoppers who suddenly had nowhere to go and no occasions to dress up for.
Revolve's ability to avoid a massive pandemic slump is in large part thanks to its robust influencer network of more 4,500 global partners, as well as a captive audience of more than 4 million users on Instagram. Gerona said the company has continued to set itself apart thanks to proprietary technology that analyzes real-time metrics in order to "really know every influencer significantly better than other brands or retailers that have an influencer network.
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