PepsiCo spent millions under Kendall's tutelage on a tour and related advertising campaign featuring Michael Jackson and his five brothers in 1984. At the time, UPI reported that the tour and campaignUnder the deal, Pepsi rewrote words to Jackson's "Billie Jean" to focus on Pepsi products. Jackson's fame also helped promote Pepsi's image as "The Choice of a New Generation."Kendall hired Harvey C.
Starting in the mid-1970s, the company rolled out a marketing campaign in areas of the country where Coke had a sales edge using claims such as "Nationwide, more Coca-Cola drinkers prefer Pepsi than Coke."
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