Uncle Ben's is rebranding, but Master P has his own Black-run rice company | CBC Radio

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'They made billions of dollars off us, off a mockery,' says the rapper and owner of Uncle P's. | cbcasithappens

that it's changing the name of its rice to Ben's Original, and dropping the controversial logo that has appeared on the packaging for more than 70 years.Miller celebrates the decision, which he says was "a long time coming."

We just need some diversity in these grocery stores to say that we can empower our culture and our community — and that's what I've done.​​​​There's rice, for example, as well as pancake mix, cereal and syrup to replace Aunt Jemima — another controversial logo that was"I just think that this is so important for us as a culture. They made billions of dollars off us, off a mockery," Miller said.

"We just need some diversity in these grocery stores to say that we can empower our culture and our community — and that's what I've done," he said. Over the years, many critics have noted the logo evokes an image of Black servitude, and that the moniker "Uncle" dates back to a period in American history where African-Americans were deemed unworthy by whites of the honorific "Mr." and "Mrs."

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cbcasithappens Pathetic

cbcasithappens Pander much? Defund CBC

cbcasithappens Most of the nutrition is in the husk of rice!

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