Mark Cross, founded in 1845 and relaunched in 2011, is America's oldest accessories brand.
"We are constantly trying to evolve this heritage brand to make sure that we are honoring our really amazing, unique past, while also being able to look forward and continue to evolve," Mathews told Business Insider. By the 1990s, however, Mark Cross' Coach stablemate, under the ownership of Sara Lee, was increasingly eating into its audience, as reported by. Sara Lee shut down Mark Cross in 1997, and it stayed that way until its 2011 revival by businessman Neal J. Fox at the late Barneys New York.
Also with modernity in mind, for this latest collection Mark Cross launched TrueTwins, a service that creates a digital twin to the physical product which traces the eco-footprint of a specific product. It's a feature that will give consumers full transparency as to how their products were made and marketed via a Digital Passport.
"More dapper men will always love the art of dressing" and will always want "these more suited, these more tailored, heritage classic-type pieces" Mathews said.
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