How much money TikTok star makes for sponsorship: 1 million followers - Business Insider

Dana Hasson, 23, launched her TikTok account last summer, after slowly building a following on Instagram.

Her account started to grow rapidly after the recipe videos she posted went viral and gained attention on TikTok's "For You Page." She treats her TikTok account like a full-time job, and broke down how she makes money and exactly how much she charges for a sponsorship. Dana Hasson always wanted to work for herself and run a business on social media, but it wasn't until she became popular on TikTok that it became a full-time job.

Hasson started posting seriously on Instagram after graduating college in 2018 and was slowly developing a following there. But it was in July 2019, when she decided to start posting videos to TikTok, that her business began to take off. "It was pretty much a dancing app at that time," she said of TikTok. "So, when I joined and started posting food, beauty and fashion videos no one else was really doing that." Back then, her goal was simply to use TikTok to grow her Instagram page, which had around 30,000 followers.

But in August 2019, she posted a hair tutorial that went viral on TikTok, gaining over 350,000 views, and she began to put more effort into the app. From there, she consistently posted between three to five videos every day to keep the momentum going, she said. By the end of 2019, she had three more videos go viral that helped boost her following: a pasta recipe , donut recipe , and a video of her morning routine .

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