Fighting retail racism needs to be data driven and genuine: professor - Business Insider

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Sociologist Cassi Pittman Claytor outlines the work that needs to be done to combat retail racism: 'You can't treat a disease if you do not have metrics to test for it and diagnose it'- Presented by Salesforce

Da'Shaunae Marisa for Business Insider

She pointed to recent campaigns, like the 15% Pledge, as an opportunity for retailers to not only "talk the talk, but to walk the walk."Racism presents itself in many different parts of American society, including retail stores. Retail settings are a critical site for combatting racism because it's one of few areas where people "cross the color line" and interact with people outside of their own segregated communities.

While conducting research on retail racism, Pittman Claytor took on a temporary position as a sales worker at a luxury store in New York City. As the store was getting ready for the holiday season, she said, she noticed that of the 10 to 15 posters that were hung up around the store, all of the models were white and thin, and almost all of them were blond.

Recent campaigns like "Pull Up or Shut Up," which calls on brands to share company diversity data, and the "15% Pledge,"to Black-owned businesses, represent an opportunity for retailers to not only "talk the talk, but to walk the walk," Pittman Claytor said.

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salesforce Need work on control of 'jehadism', 'radical islamism' & which is of more relevance as world is facing problem & people are dying. Racism is no longer of any major relevance🙏 UNHRD UN_HRC cnni BBCWorld EmmanuelMacron PMOIndia DrSJaishankar UN USAGov coe republic ANI

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