HBO Max finally arrives on Amazon Fire TV, with Roku remaining as a holdout - Business Insider

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The new deal with Amazon could help HBO Max overcome its rocky start earlier this year

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CTV devices, with 100.2 million and 72.7 million US users this year, respectively, per our latest forecasts. We estimate that Roku will capture 48.6% of US CTV users in 2020, while Amazon Fire TV will garner a 35.3% share—thus, reaching deals with these providers could be make-or-break situations for streaming services.

. The streaming service's first few months were hampered not only by its disagreements with CTV providers, but also pandemic-related content

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