Business class 'under review' as new Virgin boss details airline revamp

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A revamped Virgin Australia will target the mid-market, says new CEO Jayne Hrdlicka. She's promised no nasty changes to its Velocity Frequent Flyer program for its 10 million members but its business class offering, in-flight WiFi and entertainment are under review.

Ms Hrdlicka said while the revamped airline would serve all segments of the market, it would build its proposition around its long-standing and most loyal guests.

"Virgin Australia will be a mid-market carrier appealing to customers who are after a great value airfare and better service."The company had previously revealed plans to make about a third of its workforce redundant, with aboutBain Capital's plan for the airline has also seen the end of the Tiger Australia brand, but the company will retain the air operator certificate so it can revive a low-cost carrier when the domestic holiday travel market fully recovers from the pandemic.

"They are hungry for flexibility and choice, a trusted brand that resonates with their values, and great prices, along with the premium features they value most. Initially, lounges will offer guests an interim food and beverage menu, which will be reviewed as the lounge network gradually reopens and passenger volumes return.

 

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