More advertisers are taking marketing in-house — meet the firms helping them make the move - Business Insider

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More advertisers are taking marketing in-house — meet the firms helping them make the move

Edelman has won creative for accounts like Ikea, Asics, Tazo, and Good Humor and launched a video content studio called The Blue Room.Hugh Langley spoke with Lyor Cohen, YouTube's head of music, about its new pitch for audio ads.

More than 2 billion people are playing music videos on YouTube each month, showing how big music is becoming to YouTube. YouTube's audio ads show a still image because 85% of music consumption on its platform happens in the foreground.A YouTube star breaks down how much money he spends on videos with expensive stunts like filling a pool with liquid nitrogen or building a massive trampoline tower

Amazon is aggressively underpricing grocery competitors like Walmart and Target amid the pandemic, in a bid to capture the huge shift to online buying'People just wanted it to fail': The creator of Quibi's 'Dummy' opens up about the streamer's collapse and the show's future

 

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