Instagram will exceed 1 billion global users this year - Business Insider

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Before the pandemic, Insider Intelligence expected Instagram's user base to grow by 8.4% YoY, but they now estimate it to grow by 22.9%

This growth is largely due to increased screen time and ecommerce activity.

Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.Instagram will exceed 1 billion users worldwide by the end of 2020, a milestone we previously hadn't anticipated it to reach until 2023. This additional growth is largely driven by the pandemic—we had expected the user base to grow by 8.4% year over year before the pandemic, but we have now adjusted our estimate to 22.9%.

 

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