Demand for "hens," smaller, female turkeys, is outstripping demand for "toms," larger turkeys, as families plan smaller, coronavirus-conscious Thanksgiving meals.
But the trend spells a problem for supermarkets, who placed orders for big Thanksgiving turkeys last January, industry analyst Anne-Marie Roerink told Business Insider.Consumers looking to plan coronavirus-conscious, scaled-down Thanksgivings are looking for smaller turkeys this year. But those searching for slimmer birds might have a problem since supermarkets are already stocked with big ones, says grocery analyst Anne-Marie Roerink, President of 210 Analytics.
"A large number of people who would normally be hosting extended family dinners are now only celebrating with the immediate family," said Roerink in an interview with Business Insider. The median number of people at the Thanksgiving table will be only five this year, down from eight in 2019, according to a survey by IRI.
With fewer people at the table comes a smaller meal. The same survey also found that one third of people expect to spend less on groceries this year, and 22% of those who plan to spend less will buy a smaller turkey.
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