"TikTok is a great discovery vehicle for music as it is for a lot of cultural memes that's going on in the world today," Spotify's CEO Daniel G. Ek told investors during the company's third-quarter earnings call in October.
After being attacked by TikTok's teenage users, Life360's Chris Hulls embraced the app and became a TikTok star himself.One consistent trend among execs who mentioned TikTok in investor calls was the tendency to boast about their marketing successes on the app. "During the lockdown, we've also been part of an organized TikTok campaign by a small group of teenage influencers who have been spamming certain apps such as video conferencing and homework apps with one star ratings and reviews," Hulls said in April.
: "Planet Money" is one of the few traditional media brands that have successfully ported content over to TikTok.
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