No I.D. Still Believes We Can Fix the Music Industry

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As he takes his Artium label independent, the veteran producer-turned-exec is emphasizing a different way of doing business: education instead of exploitation, collaboration instead of competition

But No I.D. is equally interested in nurturing like-minded executives — a valuable break for anyone, but an especially rare opportunity for black men and women in the music industry, who are underrepresented in positions of power relative to their white counterparts.

No I.D. says that in situations like this, he is just trying to replicate a dynamic that helped his own career. “It’s important that I let people know that I sought mentorship,” he says. “I sought counsel with older producers. Jay Brown [co-founder of Roc Nation] helped me learn how to negotiate.” But No I.D. took Artium independent in April, leaving behind a position as EVP of creative at Universal Music Group, and perhaps it’s not a coincidence that he has been somewhat more outspoken than usual in the subsequent months. He has popped up in discussions on the social media app Clubhouse, which is popular in the music industry, and appeared on Blackmon’s lively panel, part of a series called the WEBINA&R Sessions.

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