We created an online questionnaire that built on the Cultural Observatory’s earlyThe study was both quantitative – to determine larger trends and numbers – and qualitative, including questionnaire items and eight in-depth case studies. We received 697 responses. These provided detailed information about live music workers’ experiences and their sense-making. We found that nearly half our respondents contemplate quitting live music for good.
Our respondents come from all South Africa’s provinces . They work along all segments of the music value chain . They cover all music genres. They include respondents like one, whose “bread and butter activity” is recording choirs and traditional music groups who travel from distant provinces. But all activity stopped and “the entire fraternity is at home wearing a mask”.
Our data presents a highly interconnected value chain, where single venues and other music delivery mechanisms such as cultural tourism operations and music circuit organisers serve as hubs for multiple artists. The loss of one venue has an impact on work and revenue opportunities for musicians as well as related service workers. Work creation depends on a large cohort of small and often informal employers initiating a sustained series of short-term projects.
From March until very recently, most of that stopped and 90% of the live music industry lost income due to COVID-19. Says one musician:One in four respondents said they weren’t able to continue with any elements of their business under lockdown.
Despite this agility, many of those who are employers have had to end short term contracts , retrench employees or cut salaries . Only 6% say they can continue to pay everybody they work with.
2020 a difficult year indeed and hope the coming year will work out better for each and every individual affected... All the best to everyone !
Lockdown has brought the entertainment industry to a stand still! EndTheLockdowns
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