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Digital video and CTV will be the top format priorities for ad industry in 2021 - Business Insider

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Lockdowns accelerated digital video viewership growth this year, and it likely won't fall again even after stay-at-home orders subside

US media buyers and sellers said digital video, OTT, and connected TV will be their highest format priorities in 2021.

Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.Video will be a major focus for the ad industry in the next year: Digital video and OTT streaming and connected TV were named the highest-priority formats for 2021, according to an October survey of US digital media professionals fielded for Integral Ad Science's 2021 Industry Pulse report.

 

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