US media buyers and sellers said digital video, OTT, and connected TV will be their highest format priorities in 2021.
Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.Video will be a major focus for the ad industry in the next year: Digital video and OTT streaming and connected TV were named the highest-priority formats for 2021, according to an October survey of US digital media professionals fielded for Integral Ad Science's 2021 Industry Pulse report.
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