, immediately raised eyebrows for a few reasons. Not only are there plenty of less expensive noise-cancelling wireless headphones available from rivals like Sony, Bose, and Apple's own Beats brand, but Apple's last attempt at a high-end audio product — the original HomePod — never really caught on.
Apple put its audio technology at the forefront of its AirPods Max announcement, highlighting components like the ring magnet motor for eliminating distortion even at high volumes, the Apple-designed driver, the headset's computational audio capabilities, and its acoustic-friendly design. Early smart speakers were fine enough for those who just wanted to put on some background music while cooking, cleaning, or hosting a few friends. But the audio quality couldn't come close to what you'd expect from a dedicated and often more pricey speaker from Sonos or Bose. Apple sought to change that with the HomePod, which cost $350 at launch, much more than the standard Amazon Echo or Google Home.
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