GM debuts new logo as it transitions to electric vehicles - Business Insider

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General Motors debuts new logo to show it means business when it comes to electric vehicles

General Motors unveiled a new logo on Friday that it says signals its commitment to an electric future.

GM plans to roll out 30 electric vehicles by 2025, including the GMC Hummer EV which will hit streets this year. General Motors unveiled a new logo on Friday as it transitions its century-old car business toward an electric future.

 

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I was skeptical that GM was really serious about electric vehicles and environment and stuff...but boy this logo really convinced me that they mean it. Thank you Business Insider article people

Lowercase, always a sign of strength.

Reminds me of the old Mac logo. Not the rainbow apple, the stupid blue face one.

Granted I did take one (1) marketing class in college, but this looks like a sad attempt to show 'you mean business' I would not want that logo on my car

Same energy

This looks like the winner of a Graphic Design 101 course contest at the local high school. Thanks for trying out, GM

Holy fuck no! I could drag my balls in some paint and end up with something better...or understandably difficult to read. They gonna have to fix this like people had to do sonic_hedgehog 's eyes for the film. And the appreciation will be the same level

Same division created this public opinion simulation robot. 😬

It's hideous GM

Is this the goodwill 'g'? This feels a lot like the goodwill 'g'

big oof

What a waste of focus and capital resources. To destroy an iconic mark and replace it with something so lacking in anything substantial. Most certainly, they talked themselves into this idiotic move via 'data' & focus groups. GM = New Coke An absolute brand crime. GM

That will be a real fight with Tesla. I bet Toyota gets in there too.

Looks a rejected iOS app log from 2011. Gradients suck on logos and the aqua blue is predictable. As a company that put some good first efforts (Volt and Bolt), they could have done better. GM

I want my ev Camaro so I can upgrade

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