Car makers put the pedal to the metal on electric vehicles in 2020, with sales surging in one key region where Tesla lost market share

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The pandemic has wrought havoc on car sales in Europe -- but electric vehicles have been a standout. European car makers are being pushed to manufacture more electric vehicles by the threat of hundreds of millions of euros in fines over emissions targets.

Sales of electric vehicles by European car makers accelerated rapidly in 2020 amid a pedal-to-the-metal push to increase EV adoption, with severe fines for car markers whose fleets don’t meet new emissions targets and generous incentives for buyers to trade in their gas guzzlers.

Mercedes-Benz-owner Daimler XE:DAI said on Jan. 8 that the brand sold more than 160,000 plug-in hybrids and all-electric vehicles in 2020, representing growth of more than 228% from 2019. In France, Renault FR:RNO reported on Tuesday that it doubled its electric-vehicle sales in the European market in 2020, selling 115,888 vehicles and representing more than 100% growth from 2019.

According to Schmidt, who publishes the European Electric Car Report, Tesla’s delivery volumes in the region fell by 12% in 2020, from 109,500 in 2019. According to McKinsey, EV sales remained constant in China in 2019, falling by 57% in the first quarter of 2020, while EV sales dropped by 12% in the U.S. in 2019, and a further 33% in Q1 2020. In Europe, electric-vehicle sales in 2019 rose by 44%, and by 25% in the beginning of last year.European governments have added generous incentives for consumers to purchase EVs, with both Germany and France offering lucrative subsidies for car buyers who choose electric.

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