WhatsApp to delay launch of update business features after privacy backlash

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(Reuters) - Facebook Inc's WhatsApp is delaying an update aimed at increasing business transactions on the platform after a storm of concern from users who feared that the messaging platform was watering down its privacy policy in the process.

WhatsApp users received a notification this month that it was preparing a new privacy policy and terms, and it reserved the right to share some user data with the Facebook app.

WhatsApp on Friday said it would delay the new policy launch to May from February, that the update was focused on allowing users to message with businesses, and that the update does not affect personal conversations, which will continue to have end-to-end encryption."While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it’s important people are aware of these services," it said.

"We don't keep logs of who everyone's messaging or calling. We also can't see your shared location and we don't share your contacts with Facebook," it said.

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