TikTok helps agents sell luxury real estate faster and for more - Business Insider

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TikTok luxury real estate videos aren't just for looking at how the rich live: They also help agents sell the houses faster and for more money.

, £62 billion higher than the year before. The rise was attributed to pent up demand and a temporary stamp duty holiday., who claims to own one of the largest real estate TikTok accounts, boast almost 26.7 million 'likes'. He says joining the app in December 2017 transformed his business, driving huge traffic to his website and leading directly to sales.

Heider says TikTok "gets more eyeballs on a property" and "adds to its global reach." This is partly because people logging on to the app immediately see its 'For You' page, which is a mixture of trends and personal recommendations, rather than just videos from people they are already following. This makes it easier to gain exposure than on other platforms. "When a property goes viral, it absolutely adds to its value," Heider claims.

 

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This is haaaard

How and why though. When did house selling became this way

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