Live Nation Buys Majority Stake in Madden Brothers' Streaming Company Veeps

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The nascent live-streaming industry received a major validation today with the announcement that concert promoter Live Nation is buying a controlling stake in Veeps, the streaming company founded by Joel and Benji Madden.

“Live streaming is a great complement to our core business, and essentially gives any show an unlimited capacity. Looking to the future live streams will continue to unlock access for fans – whether they are tuning into a sold out show in their hometown, or watching their favorite artist play in a city halfway around the world," says.

The Madden brothers have often worked with Live Nation as both artists and managers, Joel Madden tells, noting"we’re very happy to be joining a company that is such a big supporter of artists and artist-led businesses. This partnership is a demonstration that premium, ticketed live streams have earned themselves a permanent place in the verticals of every artist business.

Benji Madden adds,"We've always believed that taking an art-first approach to live stream shows helps artists create the kind of performance they can be proud of, and an experience that fans love. This means applying as much creativity and thoughtfulness as you would with any in-person show,” adding “We will only see this platform get more innovative as concerts return and we layer into shows in even more ways.

 

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