Thinx launched its first collection of period-absorbent activewear, including leggings, shorts, and leotards.
The feminine care brand just launched its first athletic apparel collection, introducing a line of products that includes leggings, cycling shorts, training shorts, and leotards. Like its popular underwear, each item features period-absorbing technology that comes in varying absorbency levels ranging from two to five regular size tampons.
The new line also arrives on the heels of an especially successful year for Thinx. The company is among the few retailers to have grown sales during the pandemic, as consumers sought out alternative menstrual products online amid drugstore shortages of essential items.when sales were up 40% compared to the same time the year prior. By the end of 2020, Thinx had reached $80 million in revenue, an increase of 48% from 2019.
Though Molland acknowledged the time was ripe to drop an activewear collection, she said the effort had been several years in the making and was a response to ongoing feedback from customers who"wanted leggings and updated sportswear for their periods." For Molland — who took over as chief executive in 2017 after the departure of CEO and founder Miki Agrawal, following— consumer education has been a major priority during her time at the helm of Thinx.
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