Silicon Valley's latest obsession is an audio app for listening to conversations about almost any topic under the sun.
It was an ah-ha moment. Up to that point I had thought of Twitter as a no-revenue plaything for a group of Silicon Valley insider types having short-burst conversations about not much at all. I immediately understood it as a broadcast tool of vast potential, which is what it became. In fact, I used Twitter to great effect a few years later to market a book.
More to the point, it took me just a few minutes after joining Clubhouse four days ago to understand its utility. As a digital place to hold a near-infinite number of simultaneous conversations, the app has untold potential to market, broadcast, convene, and otherwise provide a soapbox to whomever wants one.
. Master marketer Guy Kawasaki jawboned about the art of persuasion. I heard the entertainer Ricki Lake promoting her documentary,. When I went to bed Wednesday night Marc Andreessen, whose venture-capital firm is Clubhouse's main backer and whose members have been relentlessly promoting the service, was sharing more thoughts on GameStop.
Will Clubhouse make it? For all its momentum, there's room for doubt. Think of the many flash-in-the-pan Internet sensations that faded when the novelty wore off. One day the pandemic will end and its users may need to leave their homes again. Unsurprisingly, Clubhouse rooms already have become controversial gathering places for the likes of anti-vaxxers and groups accused of harboring racist, anti-semitic, and misogynist conversations.
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adamlashinsky Anyone remember Yahoo! chat rooms? How yahoo killed their most famous product of yahoo messenger and clubhouse was born.
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adamlashinsky Clubhouse will be testing out what looks like an “influencer” based incentive model to start monetizing the platform for consumers. So interested in seeing how it pans out! Clubhouse
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