Super Bowl commercials by TurboTax, Walmart were biggest 2020 winners - Business Insider

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Super Bowl commercials cost millions, but the payoff is hard for companies to resist. Here's which companies were the biggest winners last year.

saw an increase in web traffic in the month after the game, new data shows.

TurboTax, which aired its catchy music video ad called"all people are tax people," had a 47.7% increase in mobile and desktop traffic in February 2020 from January 2020, according to SimilarWeb data provided to Insider. The data evaluated web traffic each day in January and February for seven companies that advertised during the 2020TurboTax wasn't the only beneficiary. Advertisers across the board saw varying levels of increased web traffic, the data show.

 

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