Hershey: S'mores demand highest in areas with most COVID cases - Business Insider

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Demand for s'mores spiked in areas with most COVID-19 cases, the CEO of Hershey says — so the the company tracked infection rates to decide its ad spend

Last fall, Hershey saidErin Lash, senior director at Morningstar, wrote in a research note on Thursday that"Hershey's fourth-quarter performance is evidence that the resiliency it showed in the all-important Halloween season wasn't a fluke."

Morgan Stanley analysts wrote in a research note on Friday that the company started shipping Valentine's Day and Easter candy earlier this year. The companyAnalysts at Credit Suisse early in 2020in sales for Hershey, recalling a similar sales boost from the recession between 2008 and 2010. On a conference call with analysts on Thursday, Buck said some of the company's other products have benefited from COVID-19, too."Products like Twizzlers ... turned out to be incredibly important for consumers during this very difficult time, where they wanted to cling to as much normalcy as possible," Buck said.

 

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AdsInsider ❤️ this - Hersheys leveraging slightly obscure data to boost sales. Would love to know more data points links this.

I love capitalism.

So they target areas with a Covid spike to increase profits by encouraging people to get together and make s’mores. More villains revealed! Hersheys

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