UK-based Sweaty Betty vies for larger piece of US athleisure market

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Ireland News News

Sweaty Betty CEO reveals how the UK brand plans to win an even bigger piece of the American athleisure market, after tripling sales in the US last year

It has found particular success in e-commerce and retail partnerships with brands like Nordstrom. Visit the Business section of Insider for more storiesSweaty Betty, the buzzy UK-based athletic wear company, has its sights set on international expansion — with a particular eye on the US, the brand's fastest-growing market.

Founded in 1998 as a"design-driven activewear brand focusing on its mission to empower women via fitness," Sweaty Betty has spent the past two decades cultivating a loyal fanbase of female consumers. The company – best known for its vibrant, patterned leggings designed for everything from running and yoga to lounging around the house — sells a pair of its most popular product, the"Power Legging," every 60 seconds.

"[In the 1990s], you had the Nikes and the Adidases and folks who had tremendous performance and technical products but weren't necessarily able to achieve the same style and femininity that you find in activewear today," Strauss said."That was really the goal. There's so much market opportunity to just serve that active woman's wardrobe.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Trump hasn't been jailed yet?

Welcome to the community, new Bitcoiners. Make sure you follow lisaMakT She understand Bitcoin and have an unflinching optimism about it. She is for transparency and trust 💯 “Everything is good for Bitcoin.”

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

US restaurant, wine industry leaders respond to US lifting tariffs on UK goodsThe United States has suspended its 25% tariffs on some United Kingdom exports including European wine, single malt Scotch whiskies, biscuits, clotted cream, and other goods. 😭😭😭😭 Mouth-Watering Flanken Ribs Beef Cabbage served with rice or any side Whew. Clotted cream is back!
Source: ABC - 🏆 471. / 51 Read more »