Adidas CEO explains why he doesn't worry about Kanye West being bad for business

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Adidas' global CEO, Kasper Rorsted, doesn't see the behavior of collaborators like Kanye West as a problem for the company. While he admits that there's always some liability, the high creative output is worth the risk.

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TeamKanyeDaily He ain’t complaining cos Yeezys are still flying out of the factories

“Who determines the level of appropriateness” Adidas Boss. Possibly the best response to the Kanye situation.

Just like Rosanne Barr I'd imagine.

Sorry adidas my dollars won't be going your way. Aligning with a crazy person who thinks slavery should be legal versus isn't wise. ImWithKap nike

Nike didn’t have to explain Kaepernick....ijs.

Tupac woukd b**ch slap this dumb m**herf**ker for saying so many stupid things... No wonder he had to end up marrying a pornstar, any intelligent woman wouldn't be able to handle a relation with such a stupid man lol CNN wef UN

Lol I always get a kick out of people who try to pretend that stupidity is somehow next level genius... It's a difference between 'misunderstood genius' and 'plain stupidity' let's not blur the lines....

that's kinda lame

He’s not worried because it hasn’t affected his bottom line!!

someone who loves should buy him a filter and explain time and place

Give me Nike any day.

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