Navigating the proptech business in the new normal

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How do you do business in the new normal? The new normal has pushed us to merge both property and technology at a faster pace. For example, the Asia V...

The new normal has pushed us to merge both property and technology at a faster pace. For example, the Asia Virtual Property Expo will be one of the many things you will see coming from PropertyGuru. We also held the PropertyGuru Asia Property Awards – in 14 markets across Asia – that transitioned into a virtual event last year, and will continue the virtual format this year.

Agents will benefit from valuable insights on pricing trends as well as detailed home reports which they can share with customers. Financial institutions and valuers will benefit from MyProperty Data’s proprietary property valuation management tools to better manage risks and achieve greater efficiency.

We also have the property awards platform PropertyGuru Asia Property Awards. Our awards are reputed to be credible and transparent, as a great branded solution for Asian property developers.PropertyGuru’s recent Consumer Sentiment Study H1’21 survey revealed that Malaysians have now adjusted to the new normal and are ready to embrace future changes. The improved sentiment was shown in PropertyGuru’s Property Sentiment Index, which has risen to 42 points in H1’21 from 39 points in H2’20.

PropertyGuru’s Consumer Sentiment Study H1’21 also revealed that 35% of Malaysians will likely proceed with their property transactions and take advantage of all the incentives that are available in the market currently. Nevertheless, seasoned property purchasers will be holding on to their buying decision with 42% adopting a wait-and-see approach over the next one to two years.Klang Valley continues to be the most popular choice for future property purchase.

We will continue to empower Malaysians with accurate data so that consumers can buy or sell the right property at the correct market price, and capitalise on potential gains in the future.The Malaysian property market still offers competitive pricing compared with other regional markets with ample choices across different states.

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