More companies are ‘breadcrumbing’ potential new hires during the pandemic

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Research found that 72 per cent of candidates lose interest in a job if they don’t hear back within two weeks. Some even retaliate against employers whom they feel have wasted their time or misled them

Ayse Osman felt very confident after a phone interview for an executive assistant role at an entertainment company in Toronto this past summer.

“I thought everything went well – he said everything went well – and I never heard back from him again,” she says. “Last month I noticed the role was still open, they hadn’t filled it yet, so I sent them another e-mail to say that I’m still interested, and again nothing.” The research from Robert Half found that 72 per cent of candidates lose interest in a job if they don’t hear back from the employer within two weeks, and 87 per cent give up after not receiving an update within three. Some even retaliate against employers whom they feel have wasted their time or misled them.

“For many large organizations, that can have a significant impact,” she says. “If they interview hundreds or thousands of candidates that do not get the job, those people may be less likely to spend money on their products or services in the future, so if you’re not treating even your unsuccessful candidates well, you can be impacting your business outcomes in the future.”

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