Roblox goes public Wednesday — here's how indie game makers turned it into a $30 billion company

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More than 1,250 developers made at least $10,000 last year through virtual sales in their Roblox games, and the company is increasing payouts to them.

who are out to take advantage of some of the millions of kids who are ready and willing to spend their parents money on Robux.

"Because of the popularity of our platform, we believe that we are an attractive target for these sorts of attacks," Roblox said in its prospectus. The company said it's investing to make sure outside parties can't access user data and to prevent phishing, spamming and malware as much as possible. Hicks has a deep economic interest in Roblox keeping its site clean and prosperous. In 2020, his game studio,In addition to Robloxian High School, RedManta is the developer of World // Zero, where kids team up to fight monsters. Hicks started the company in 2018 after dropping out of Carleton University in Canada and relocating to Silicon Valley. He was already making $50,000 a month from the high school game and was ready to reinvest his profits to build a business.

"I had hired to our capacity, so when the game started to do not as well I could see a future where we would not have money in the bank to keep funding it," Hicks said. "That experience gave us the foresight for how to scale without taking too big of a risk."

 

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