How Al Harrington Is Helping Build a Black-Owned Weed Industry

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“We’re pioneering something,” says the former NBA star and founder of Viola cannabis, who says he wants to create 100 Black millionaires by funding new businesses

higher than their white counterparts. Harrington is determined to give back to minority communities. “We don’t want to be sitting here, making all this money with people still suffering,” he says. an eponymous charity in 2007 with the objective of providing essential items to families in need. Viola was launched as a socially driven brand, he says: “We had to figure out in what ways or partnerships we can give back in a meaningful way.

That conscientiousness translated to a philanthropic initiative called Viola Cares, which aims to help formerly incarcerated people transition back into society, working with the non-profit advocacy group Root & Rebound.

 

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Thanks, Mr. Harrington!

Great article

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