World Rugby holds talks with banks about new investment as sport's seismic shake-up continues

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The governing body has shortlisted banks to explore finding investors for the World Cup's commercial rights, Sky News learns.

One source said the sale of an equity stake in a new commercial entity which held the commercial rights to the Men's and Women's Rugby World Cups was unlikely to be the governing body's preferred choice.

The deal adds to CVC's interests in elite rugby union, following its acquisition of stakes in Premiership Rugby and Pro14Rugby. earlier this year - is in detailed talks to buy a 15% stake in the New Zealand All Blacks' commercial rights. The next World Cup will take place in France in 2023, and executives are keen to identify a blueprint for commercial reform before then.

 

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