Secretly Group: Workers at Indie-Music Company Begin Efforts to Unionize

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The workers at prominent indie-music company Secretly Group have gone public with their plan to unionize. If they succeed, they'll become one of the first independent record label staffs to do so.

will make history as one of the first independent record-label staffs to do so.

“Our goal is to spotlight the rights of our staff and the health of our workplace. Working in the music industry is not an easy way to support oneself for the majority of people; this is the case for both artists and those working behind the scenes,” the group wrote in an.

That pressure contributed to the union drive, but organizers say it wasn’t the sole factor. One organizer points toward 2020’s racial-justice uprisings as fueling their resolve to meaningfully address persistent issues around diversity and inclusion at work. They also cite other recent efforts to organize in the arts and media like Pitchfork’s successful union drive, as well as the Amazon workers’, President Biden’s pro-union messaging, and shake-ups at the National Labor Relations Board.

In the letter, the group chastises Secretly Group for “performative allyship” that “is not enough when the voices of our most vulnerable employees — people of color, women, and gender-nonconforming staff — have become increasingly marginalized.” In one example given tothe company hired a third-party “HR compliance company” to run a series of diversity training sessions, but the workers felt that the efforts rang hollow.

“Your value and growth in the company is dependent on how buddy-buddy you are with management,” adds one warehouse worker. While the organizing committee declined to provide an exact number of employees who are involved in the union drive, organizing-committee members say they have already secured a comfortable majority. The hope is that Secretly Group will honor their request for voluntary recognition, but if the company declines, the workers won’t be backing down.

 

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